We are a group of GSOM students elaborating the marketing strategy of the Philadelphia Cream Cheese entering the Russian market. We will immerse you in the world of the fantastic chocolate paste, delicious cheese and captivating marketing strategy! :)
Showing posts with label opinion. Show all posts
Showing posts with label opinion. Show all posts
Saturday, May 3, 2014
Mondelez International gained independence!
As we have found out in 2012 Kraft Foods was divided into two independent businesses: Mondelez International and Kraft. Consequently, Milka became the part of the Mondelez International.
According to you, how did this division influence the Milka's market positioning?
We are eager to know your opinion!)
According to you, how did this division influence the Milka's market positioning?
We are eager to know your opinion!)
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