Discovering Packages

Now Philadelphia Cream Cheese with Milka Chocolate can be found in different packages: small, medium and usual packs. Just choose the one that you need.

Recipe of the Day: Wild Berry-Oatmeal Cheesecake Muffins

Instructions:

HEAT oven to 350ºF.

COMBINE oats and buttermilk in small bowl; let stand 10 min.

MEANWHILE, beat cream cheese, granulated sugar and zest with mixer until blended; set aside. Mix flour, brown sugar, baking powder, baking soda and salt in large bowl.

ADD egg and butter to oat mixture; stir until well blended. Add to dry ingredients; stir just until moistened. Gently stir in berries.

SPOON half the batter evenly into 12 muffin cups lined with extra-large or giant paper liners, filling each liner half full; top each with 2 Tbsp. cream cheese filling. Cover with remaining batter.

BAKE 25 to 27 min. or until toothpick inserted in centers comes out clean.

For more information check out the website:
http://www.kraftrecipes.com/recipes/wild-berry-oatmeal-cheesecake-muffins-136957.aspx

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Recipe of the Day: Cheesecake Brownies

Great news for those who love cooking with Philadelphia Cheese. Check out the easy and tasty recipe of Cheesecake Brownies below.

Instructions

1
Step

Combine butter, chocolate and brown sugar in a medium saucepan and stir over medium heat until chocolate and butter have melted. Remove from heat and whisk in eggs.

2
Step

Add flour, cocoa, and baking powder and stir until well combined. Pour into a greased and lined 18cm x 28cm rectangular tin.

3
Step

Beat Philly and caster sugar until smooth and creamy. Spoon randomly over chocolate mixture and swirl with the tip of a knife. Bake at 180 ºC, 350 ºF, Gas Mark 4 for 35 - 40 minutes or until cooked through. Allow to cool before slicing.

Fore more recipes check Philadelphia's website:
https://www.philadelphia.co.uk/Recipes

Interesting News

Did you know about this product?

Specially for the European Market the company has introduced the combination of Milka Chocolate and famous Oreo cookies. 

More information on the German website:http://www.milka.de/milka2/page?locale=dede1&PagecRef=616&pid=1832&cid=1395

Potential Target Segments

1) Those, who like to cook with recipes

Philadelphia Milka can be used as an ingredient for a variety of dishes

2) Those, who want something sweet for breakfast

3) Those, who care about their health and weight

Philadelphia is healthier and  has less fat than Nutella, with only 13.5% fat

Potential of Internalization

Product's Features

§ Popular brand enjoying strong growth in Russia§ Lower # of calories à appeal to the healthy lifestyle trend § Reunion of 2 popular brand names:

Family-oriented Milka The more adult-oriented Philadelphia

Country's features:

§ A small  number of direct competitors (Nutella is the challenge) in the market

§ Market is not saturated: low # of consumers

§ Low per capita consumption of the chocolate paste à potential internal growth of the market 

Introducing Philadelphia with Milka Chocolate

Product Description:

• Philadelphia cream cheese with Milka milk chocolate

• 40% cheese & 20% milk chocolate

• Small package (175 g), Family Package (265g), Mini-tubes (35g)

• Fluffy, crumbly texture of cream cheese with chocolate flavor

• Can be eaten with bread or used as an ingredient of a recipe

• Does not need to be stored in the fridge

Group Members

Lev Khani, Mariia Koroleva, Olga Zograf, Tatiana Bobrus, Evgeniia Dovbakh