We are a group of GSOM students elaborating the marketing strategy of the Philadelphia Cream Cheese entering the Russian market. We will immerse you in the world of the fantastic chocolate paste, delicious cheese and captivating marketing strategy! :)
Friday, April 25, 2014
Introducing Philadelphia with Milka Chocolate
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Guys, thank you very much for the interesting product!
ReplyDeleteI think for the Russian market it has a great potential. I've read that professionals see Russia as one of the most promising markets for chocolate producers in the future. The KPMG specialists expect the market of chocolate in Russia to grow for 45% till 2016 (currently the market is $8 bln). Also, there is a trend that expensive handmade chocolate will be more and more popular. Think, how you can apply this to your product!
In Russian interesting analysis here http://www.rg.ru/2012/10/09/shokolad.html
Good luck!