We are a group of GSOM students elaborating the marketing strategy of the Philadelphia Cream Cheese entering the Russian market.
We will immerse you in the world of the fantastic chocolate paste, delicious cheese and captivating marketing strategy! :)
Friday, April 25, 2014
Potential Target Segments
1) Those, who like to cook with recipes
Philadelphia Milkacan be used as an ingredient for a variety of dishes
2) Those, who want something sweet for breakfast
3) Those, who care about their health and weight
Philadelphia is healthier
and has less fat than Nutella,
with only 13.5% fat
Guys, you know I care about my weight and health and I would never it something like this on the daily basis. Maybe the third point is more an obstacle than an advantage?
Guys, you know I care about my weight and health and I would never it something like this on the daily basis. Maybe the third point is more an obstacle than an advantage?
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