We are a group of GSOM students elaborating the marketing strategy of the Philadelphia Cream Cheese entering the Russian market.
We will immerse you in the world of the fantastic chocolate paste, delicious cheese and captivating marketing strategy! :)
Hi, I totally agree with your analysis and I want to raise a couple of topics for you to think about :D First, what do you understand under "new alliances" do you have any particular company in mind? You should also think about the political situation. What would happen if the taxes on product importet from abroad would be raised dramatically or there would be an embargo!! The news are full of threats that there will be sanctions for Russia.This might be a huge risk and a reason why not to target Russia! what do you think?
By alliances we thought about teaming up with some of the restaurants/cafes/kindergartens - basically with companies that can offer our product as they are (meaning we do not add it as ingredients in bakeries and then nobody knows that it was Philadelphia).
About the taxes and ongoing situation, we tried to describe it in our risk matrix. But thank you for noticing! I guess we need to focus on it a bit more attention.
Hi, I totally agree with your analysis and I want to raise a couple of topics for you to think about :D
ReplyDeleteFirst, what do you understand under "new alliances" do you have any particular company in mind? You should also think about the political situation. What would happen if the taxes on product importet from abroad would be raised dramatically or there would be an embargo!! The news are full of threats that there will be sanctions for Russia.This might be a huge risk and a reason why not to target Russia! what do you think?
Thank you for your comments :)
ReplyDeleteBy alliances we thought about teaming up with some of the restaurants/cafes/kindergartens - basically with companies that can offer our product as they are (meaning we do not add it as ingredients in bakeries and then nobody knows that it was Philadelphia).
About the taxes and ongoing situation, we tried to describe it in our risk matrix. But thank you for noticing! I guess we need to focus on it a bit more attention.
Team